Incense Clearance items start at a reduced sale price and will frequently have their prices reduced further until the quantity offered is gone. They are items that do not sell well enough to justify all of the space they occupy, or that our suppliers no longer currently offer, or that we have more than we need. In the case of the glorious well made Flower Child incense, we experienced multiple problems with the labels. If we get replacements, they will be at full price. This is a great page to bookmark!